Invent and Simplify

Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by "not invented here." As we do new things, we accept that we may be misunderstood for long periods of time.

This principle is about fostering innovation while maintaining simplicity. Leaders encourage creative solutions and are willing to be misunderstood as they pursue breakthrough innovations.