This Week's Featured Content
Every Friday we spotlight a fresh set of interviews and roundtables — each chosen to highlight a specific leadership principle for different role types.
Watch the full interview
How Customer Perception Shapes Brand Strategy: Insights from a Sales Manager's Journey
What's In This Interview
Each interview has the full transcript of the questions and answers, as well as the notes from the interviewer sprinkled throughout, followed by the full assessment of the candidate based on the full interview. Here's an example from this interview.
Interview Transcript (SNIPPET)
Candidate Answer (excerpt)
...and it really helped kind of how I approached things. Where you can't necessarily win those bigger deals with creativity, you have to follow more traditional methods and vice versa.
Interviewer Insight
candidate is confusing the reality of having to manager a large brand and willingness to experiment. More often than not these bigger brands are going to be risk averse. The answer screams of lack of experience.
Follow-Up Question
OK. No, it's not, uh, you kind of answered that question already, um. Yeah. So, if you think about how you could focus your time over the next, I don't know, 6 to 12 months. No, kind of taking what you just stated, right? How then would you Focus your time on adjusting your approach to some of these bigger brands.
Candidate Answer (excerpt)
So if I'm in a role as a BD, right, I'm assuming I'm in that stage and you're saying how would I invest my time better to get the bigger...
Expert Assessment (EXCERPT)
Candidate properly understood their type of sales format, and recognized that they need to adapt as they move upscale for size of ticket. Candidate showed a higher degree of Customer Obsession in the Insist on High Standards answer block than in the dedicated block. What was...
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Featured Expert Roundtables
Read expert panel discussions where hiring managers break down candidate performance and reveal what they look for in top candidates.
How This Sr Product Manager's Onboarding Strategy Transformed Customer Satisfaction
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'How a Cloud-Agnostic Approach Simplified Complex Data Analytics for Product Management'
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How This Sales Operations Manager Boosted RFP Win Rates from 30% to 80% with a Simple Process Overhaul
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