Unpacking the Complexity: How This Sr. Product Manager Mastered Iterative Design in E-Commerce

Oh, OK, to design or to be involved.

So I, I'm going to touch on um the, the experiences I had um over the last year that I worked on kind of with myself, um. In terms of the e-commerce, uh, setup that I made, um, which was basically an area that I, it was kind of something like I, that I, that I created for myself to kind of dabble in, learn some creative, uh, to engage in my creative side and kind of learn the, the digital skills that are, that are necessary. So that involved, um, Creating, er, you know, creating digital videos, which, which are compelling enough to, to drive a customer to click on, on the, on the video and then on the link to land onto the website. Um, again, I know, I know you're talking about design specifically. I'm not sure if you mean, so, well, OK, I can also refer to the website itself, for example. So the, the website, of course, was completely my design, um, taking Photoshop, um, To, to its limits, or to my limits of Photoshop, um, making what, making the story that I want to portray, er on Photoshop and then putting that onto the website, for example, um, So, so yeah, the, the, the website I would say was, was a place that I managed to implement my design, and that design was a reflection of the story that I was trying to build, and that story came from the kind of the why, the how and the what of my brand, which came through an iteration um of, of, of different attempts between what the market might be, what the product might be. Um, so yeah, that, that's how I ultimately reached the design. The design that I reached with the website, um, and plus, and, and thus the design of the ad, the ad angle, the kind of language that I approached the, the, the ads with. Um. Yeah.

Um, so, so this, this, this wasn't, um, so sorry, it wasn't necessarily the most complex, it was just a place where I actually was able to take a complete design, um.

No, absolutely, there was, there was, there was complexity, but I'm, yeah, absolutely. So I mean, the, the obviously the the complexity here is. Is bringing everything together. So it's, it's making it all work together and, and for me that was a very iterative process, because I started with the design of the website, but does that, Does that match the story, for example? So whilst the design was something I learned, and you can learn it quite easily, the skills, you put them onto the website. For me, the most complex part was matching that with the story, with the why, the how, the branding, so that everything fits at the same time, the same, to the right people, with the right product. So I, I felt like that, that. Uh, those levers, those, those different levers, getting those right at the right time. Was the most difficult part.

So there was a portion of it where I. dabbled a little bit with coding, uh, I haven't necessarily done any coding before apart from a bit of math lab in, in university, um, but there was, there was some level of coding which I, Tried to add onto the website, um, and managed to do so, and in some cases, obviously there was a lot, there are, there is a lot of content on YouTube, there's a lot of content online, but in some cases you, I, I get the base of the code, and then I might try and ever so slightly change. If it's the color, if it's the height, just don't CSS so. Very basic style, but it's, it's something that I definitely haven't done before, for example.

So.

I was on Shopify. It's on Shopify, OK. Yeah. OK.