How This Sales Manager's Bold Market Shift Generated Unprecedented Results

I think with the American Association of Aesthetic Medicine Surgery, when I got there, The company was not what it is when I left. Not just due to my efforts, but due to ideas. And new concepts. And I think the expectation was always to just sell a certain amount of products or services, right, and get a certain amount of results. And it was very traditional. You pitch, you play, you pitch, you play, you go. What I started to create was opportunities for partnerships. How did I do that? Was instead of taking the software. And selling it to a physician for his practice, I was able to take an idea where you have multiple clinics. Share licenses amongst them, and then outside of the marketplace, they can re-license the software and get a percentage. So, that mindset for me came from reading about licensing, reading about expanding, so on and so forth. The company wasn't thinking about that. They were always hoping to get groups, just groups, groups, groups, mini hos, you know, clinic groups, multi-specialty. For me, I said, OK, what if we get markets instead of groups, Marketplaces where you can have somebody who's responsible for reissuing these licenses for this educational software. We're controlling it and managing it with the brand, and we're putting the members in, in return, we're giving them. share. So I actually presented this idea. To one individual. In the Middle East, which was in Beirut, Lebanon, and they were so into the idea, and they were so networked and connected. By luck, I didn't know how much bigger this deal was. I knew there was something there, but I didn't think it was that big. They ended up getting 3 other partners. Egypt, Bahrain, and Dubai. So it became the Middle Eastern group market, where we were, I was able to put this proposal together where all four would each have their own individual market, share the brand name, we created a landing page website for them so that they can drive the business there. They did all the marketing. So I was ultimately able to open a whole new market. That was a phenomenal deal for me, not because I'm trying to toot my own horn, but because it it it enabled the company to think beyond the way that we were doing it. And bring in and we also got a Mexico deal similar and a Latin America deal similar thereafter. So I did kind of open the door to a new way of doing business, and it took me 7 months to close the deal. But it yielded results that were worth the 7 months plus all of the additional business that came from this business model. And I was very, uh, I'll tell you what, I was very proud of myself because I I researched, I spent hours before work and after on how to structure these deals, hours of the phone, different time zones. I really was proud of myself because I came together and made it work, and that for me was like one of the biggest accomplishments I've ever had, taking something that was, you know, traditionally a sale into a completely different market. And I, I, I think that was one of my biggest accomplishments there. So what,

Working with 4 groups, each one has an opinion, each one has their marketplace, each one has their concerns, uh, and then managing them all, putting them all on one particular page, right, where we can all work together. There was multiple WhatsApp groups, we had to do so many commun I mean, I had to have a communication strategy in place, just a structure for communication just for that. Uh, and then the back and forth, you got 4 contracts, 4 agreements on the table, and 1 master agreement. So dealing with the differences in opinions for those, the marketing price, I mean, there was a lot of uh obstacles uh along the way, there was a lot of hiccups, and there was a lot of Things that needed to be created that weren't there. So I had to further and research and so the challenges came as they came, uh, and I think that was That was part of what was so rewarding is to overcome those challenges, but I still believe that. It's always the first deal when you, when, you know, the first time that you have all of these things go on, but then second after. Next deal is gonna be a lot easier because you have the template, you have the, the mistakes, you have all the lessons learned, everything you have to come, you know, to work off of.

Alternatives in regards to the actual deal itself.

Oh, I think if I had partnered with somebody in the Middle Eastern region. If I had partnered with someone to. To really help with the deal itself. Uh, to serve kind of a liaison between them. Uh, to be a foot on the ground. I think that would have been a tremendous help. I think that would have been something that would have expedited the entire deal and would have probably put a lot more fires out. Then I had to on my own. So I think partnering in that sense, finding someone that can help and step in and give them a percentage for their efforts would have been the smarter way to go. But I just, I couldn't trust that at that time. I didn't know what exactly I was looking for. I was creating as I go, um, but definitely having that alternative to, to, to get more support. Uh, locally would have been big. OK.

I think expanding on the role, I mean, that's what I did with the AAAMS. We call it the Triple AMS is the acronym, uh, expanding on the role. So if I'm expected to do a list of accomplishments or tasks. And I can find an additional uh set of tasks that provide a completely different outcome. I would do that. So for me, if I could find creative ways to do business, To create more value out of our company, to provide more uh resources out of this effort to both the team and the client. That's what I'll do. I'd use that example thinking outside of the box with the triple AMS is finding instead of clients finding new marketplace. So I would, I would like to utilize the experience I've had there. I would love to think that you can have alternative ways of doing business that achieve the same results, if not better, and I would try to really find those small little gaps. To be filled with big outcomes. Um, as I had mentioned, that's what I did there, and I think that would be something that I would probably want to contribute to. uh. I just don't want to be your traditional salesperson doing their thing. I really want to put in different ideas that we can approach to start creating different ways of doing business that methods that have results as well.