Earns Trust

Leaders listen attentively, speak candidly, and treat others respectfully. They are vocally self-critical, even when doing so is awkward or embarrassing. Leaders do not believe their or their team's body odor smells of perfume. They benchmark themselves and their teams against the best.

Earning trust requires vulnerability, honesty, and consistency. Leaders who embody this principle admit their mistakes, give credit to others, and communicate transparently.